Photography
Photography
Photography
Photo
Photo
The Pella Corporation has been a leader in the design and manufacturing of windows and doors since 1925. As Creative Director, I managed and fortified their internal creative team. By developing fresh and engaging content across all channels and segments, this heritage-rich company now showcases a brand built on innovation, aspiration and unbeatable claims. Internal clients as well as customers nationwide benefit from a compelling digital-first direction.
A redesigned website, TV campaigns, copy voice, photography and social media now resonate with brand synergy that gets results.
Digital
Digital
I am a seasoned creative director with more than 20 years in the industry. Working solo and directing teams, I’ve crafted singular brand stories for large and small companies across the country.
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My work is informed by a passion for smart design, photography and craft. In addition, my endless curiosity and love of pop culture adds a fresh edge to all that I do. I'm also obsessed with terriers. My new puppy Tip is proving to be an engaging consultant.
Let’s talk.
Reach me at 503-728-8768 or pweinste@gmail.com