Photography
Photography
Photography
Photo
Photo
The Pella Corporation has been a leader in the design and manufacturing of windows and doors since 1925. As Creative Director, I managed and fortified their internal creative team. By developing fresh and engaging content across all channels and segments, this heritage-rich company now showcases a brand built on innovation, aspiration and unbeatable claims. Internal clients as well as customers nationwide benefit from a compelling digital-first direction.
A redesigned website, TV campaigns, copy voice, photography and social media now resonate with brand synergy that gets results.
Digital
Digital
I am a seasoned creative director with more than 20 years in the industry. Working solo and directing teams, I’ve crafted singular brand stories for large and small companies across the country.
My work is informed by a passion for smart design, photography and craft. In addition, my endless curiosity and love of pop culture adds a fresh edge to all that I do. I'm also obsessed with terriers. My new puppy Tip is proving to be an engaging consultant.
Let’s talk.
Reach me at 503-728-8768 or pweinste@gmail.com