Photography
Photography
Photography
Photo
Photo
The Pella Corporation has been a leader in the design and manufacturing of windows and doors since 1925. As Creative Director, I managed and fortified their internal creative team. By developing fresh and engaging content across all channels and segments, this heritage-rich company now showcases a brand built on innovation, aspiration and unbeatable claims. Internal clients as well as customers nationwide benefit from a compelling digital-first direction.
A redesigned website, TV campaigns, copy voice, photography and social media now resonate with brand synergy that gets results.
Digital
Digital
Clients:
The Metropolitan Museum of Art
Heidi Klum Inc.
Talbots
Donghia Furniture and Textiles
The New York Times Magazine
Macy's Inc.
Ellington Ceiling Fans
IKEA
Life Is Good
Gap Inc.
Estee Lauder
Guerlain
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