The Pella Corporation has been a leader in the design and manufacturing of windows and doors since 1925. As Lead Creative Director, I managed and fortified their internal creative team. By developing fresh and engaging content across all channels and segments, this heritage-rich company now showcases a brand built on innovation, aspiration and unbeatable claims. Internal clients as well as customers nationwide benefit from a compelling digital-first direction. A redesigned website, TV campaigns, copy voice, photography and social media now resonate with brand synergy that gets results.