Destination Maternity is the world’s largest maternity retailer. As Corporate Creative Director, I oversaw the brand image of their three divisions: A Pea In The Pod, Motherhood Maternity and Destination Maternity. I built an internal creative team that executed messaging targeted to every consumer segment. I collaborated with the CEO, merchants and marketing teams to create national advertising plus digital and store signage programs. In addition, I developed marketing collaborations with celebrities including Heidi Klum and Nicole Richie. The company reached its annual highest sales during my tenure.