Faribault Woolen Mill Co. weaves its 150-year-old history in southern Minnesota. I joined their team as Creative Director to help refine and refocus their brand identity. First, I developed a creative team to produce content emphasizing the company’s legacy of American craftsmanship. I then directed content delivery across all digital, social, b2b, and b2c channels. In addition, I oversaw the development of a Faribault lifestyle concept store, refreshed product lines and managed collaborations with General Mills, Marc Jacobs and Filson.