Photography
Photography
Photography
Photo
Photo
The Pella Corporation has been a leader in the design and manufacturing of windows and doors since 1925. As Creative Director, I managed and fortified their internal creative team. By developing fresh and engaging content across all channels and segments, this heritage-rich company now showcases a brand built on innovation, aspiration and unbeatable claims. Internal clients as well as customers nationwide benefit from a compelling digital-first direction.
A redesigned website, TV campaigns, copy voice, photography and social media now resonate with brand synergy that gets results.
Digital
Digital
Faribault Woolen Mill Co. weaves its 150-year-old history in southern Minnesota. I joined their team as Creative Director to help refine and refocus their brand identity. First, I developed a creative team to produce content emphasizing the company’s legacy of American craftsmanship. I then directed content delivery across all digital, social, b2b, and b2c channels. In addition, I oversaw the development of a Faribault lifestyle concept store, refreshed product lines and managed collaborations with General Mills, Marc Jacobs and Filson.
Photography
Video
Literature
Digital | Website
Digital | Email Campaigns
Store Prototype