CommentSold is the leading SaaS brand in the US providing retailers complete live-selling streaming solutions to engage new customers and build business across social media and websites.

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I was hired as Director of Creative Services to update the brand’s ever evolving identity. My specific directives included reaching a wider audience of retailers and brands plus developing and launching a new enterprise-level SaaS brand: Videeo. In addition, I delivered branded, business-building tools to the internal sales teams and lead creative marketing teams in the US and internationally. I managed UX designers, videographers, content developers, and more with the goal of providing cohesive branded experiences across multiple platforms.

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Of particular note, targeted social media campaigns produced under my direction were highly impactful across Tik-Tok, Instagram and Facebook resulting in increased brand awareness and sales success.