Print | Mysite

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Photography

Photography

Photography

Photo

Photo

The Pella Corporation has been a leader in the design and manufacturing of windows and doors since 1925. As Creative Director, I managed and fortified their internal creative team. By developing fresh and engaging content across all channels and segments, this heritage-rich company now showcases a brand built on innovation, aspiration and unbeatable claims. Internal clients as well as customers nationwide benefit from a compelling digital-first direction.

A redesigned website, TV campaigns, copy voice, photography and social media now resonate with brand synergy that gets results.

Digital

Digital

Paul Weinstein Creative

Print

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Pella | National Advertising

Pella | Literature

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Literature

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Motherhood Maternity

Pella | Literature

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Pella at Lowe's | Literature

Pendleton | Catalog

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Destination Maternity | A Pea in the Pod | National Advertising, Store Signage Program

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Destination Maternity | Heidi Klum Collaboration | National Advertising | Store Signage Program

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Destination Maternity | Nicole Richie Collaboration | National Advertising | Store Signage Program

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Destination Maternity | Motherhood Maternity | National Advertising | Store Signage Program

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Faribault | Literature

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